What are 'On-Demand Sales' for a Ben Jerrys Scoop Shop?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
A Scoop Shop will have a territory (the "Territory"). See Item 12 of this Disclosure Document for additional information regarding how the Territory of a Scoop Shop is determined and the activities that we and you may take within the Territory. You will market the Products to the general public. You may also market the Products away from your Shop at off-premises activities, including scooping at festivals, fairs, concerts, sporting events and other events ("Special Events"), scooping at customers' homes, offices, celebrations and other locations ("Catering") (Special Events and Catering are collectively referred to as "Off-Premises Activities"), delivery by third parties (e.g., Uber Eats, GrubHub and DoorDash) to customers' homes, offices and other locations ("On-Demand Sales"), and the scooping of Products from a mobile scooping facility such as a truck or trailer ("Mobile Vending"). You must conduct your Off-Premises Activities, On-Demand Sales and Mobile Vending according to the terms in the Franchise Agreement and according to the terms that may be contained in our Manual, or that we may provide in writing.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–16)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, On-Demand Sales are defined as delivery by third parties (e.g., Uber Eats, GrubHub, and DoorDash) to customers' homes, offices, and other locations. This is one method that a Ben Jerrys Scoop Shop can use to market and sell its products to the general public.
For a prospective franchisee, this means that Ben Jerrys allows for partnerships with third-party delivery services to expand the reach of their Scoop Shop beyond the physical location. This can be a significant benefit, as it taps into the growing demand for convenient delivery options. However, franchisees must conduct these On-Demand Sales according to the terms outlined in the Franchise Agreement and the Ben Jerrys's Manual, ensuring compliance with brand standards and operational procedures.
It's important to note that while Ben Jerrys permits On-Demand Sales, the specific terms and conditions, as well as any associated fees or requirements, would be detailed in the Franchise Agreement and the Manual. Franchisees should carefully review these documents to understand their obligations and the potential costs and benefits of offering On-Demand Sales. This also means that Ben Jerrys maintains control over how its products are delivered and presented to customers, even through third-party services.