What are 'Off-Premises Activities' for a Ben Jerrys Scoop Shop?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
You will market the Products to the general public. You may also market the Products away from your Shop at off-premises activities, including scooping at festivals, fairs, concerts, sporting events and other events ("Special Events"), scooping at customers' homes, offices, celebrations and other locations ("Catering") (Special Events and Catering are collectively referred to as "Off-Premises Activities"), delivery by third parties (e.g., Uber Eats, GrubHub and DoorDash) to customers' homes, offices and other locations ("On-Demand Sales"), and the scooping of Products from a mobile scooping facility such as a truck or trailer ("Mobile Vending"). You must conduct your Off-Premises Activities, On-Demand Sales and Mobile Vending according to the terms in the Franchise Agreement and according to the terms that may be contained in our Manual, or that we may provide in writing.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–16)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, Off-Premises Activities include marketing products away from the Scoop Shop at various locations and events. These activities are categorized as Special Events and Catering. Special Events encompass scooping at festivals, fairs, concerts, sporting events, and other similar gatherings. Catering involves scooping at customers' homes, offices, celebrations, and other locations.
In addition to Special Events and Catering, Ben Jerrys also allows for other activities separate from Off-Premises Activities, such as On-Demand Sales and Mobile Vending. On-Demand Sales involve delivery by third parties like Uber Eats, GrubHub, and DoorDash to customers' locations. Mobile Vending includes scooping products from a mobile facility like a truck or trailer.
Ben Jerrys requires that franchisees conduct all Off-Premises Activities, On-Demand Sales, and Mobile Vending in accordance with the terms outlined in the Franchise Agreement, the Manual, or other written guidelines provided by the company. Franchisees may also be permitted to establish an Authorized Warehouse to store ice cream and catering products for Off-Premises Activities and Mobile Vending, subject to a Warehouse Addendum.