Is Ben Jerrys obligated to provide on-site pre-opening and opening supervision and assistance?

According to Ben Jerrys's 2025 Franchise Disclosure Document, Ben Jerrys is obligated to provide on-site pre-opening and opening supervision and assistance as Ben Jerrys deems advisable. This means that while Ben Jerrys will offer support during the initial setup and launch of the Scoop Shop, the extent and nature of this support are subject to Ben Jerrys's discretion.

For a prospective franchisee, this implies that while some level of assistance is guaranteed, the franchisee should not expect a fixed or comprehensive support package. The level of supervision and assistance can vary based on Ben Jerrys's assessment of what is necessary.

This discretionary approach allows Ben Jerrys to tailor its support to each specific location and franchisee, but it also introduces some uncertainty. A potential franchisee should clarify with Ben Jerrys what specific support they can expect during their pre-opening and opening phases to better prepare for the launch of their Scoop Shop.