What was the net change in the number of total Ben Jerrys outlets from the start to the end of 2024?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 161 | 155 | -6 |
| 2023 | 155 | 149 | -6 | |
| 2024 | 149 | 152 | +3 | |
| Company-Owned | 2022 | 2 | 2 | 0 |
| 2023 | 2 | 2 | 0 | |
| 2024 | 2 | 2 | 0 | |
| Total Outlets | 2022 | 163 | 157 | -6 |
| 2023 | 157 | 151 | -6 | |
| 2024 | 151 | 154 | +3 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 81–89)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, the total number of Ben Jerrys outlets experienced a net increase of 3 locations during 2024. Specifically, the number of total outlets began the year at 151 and ended the year at 154, resulting in the net change of +3. This includes both franchised and company-owned locations. For a prospective franchisee, this indicates a slight system growth during the year.
Breaking down the numbers, the franchised Ben Jerrys outlets increased from 149 at the start of 2024 to 152 by the end of the year. Meanwhile, the number of company-owned stores remained constant at 2 throughout 2024. This suggests that the overall growth of Ben Jerrys in 2024 was driven by the opening of new franchised locations rather than expansion through company-owned stores.
It is important to note that these figures represent the net change in total outlets, which accounts for both new openings and any closures or terminations that may have occurred during the year. A net increase of 3 outlets suggests that Ben Jerrys is maintaining a generally positive growth trajectory, but prospective franchisees should still investigate the specific reasons behind any store closures to gain a comprehensive understanding of the system's performance.