What was the net change in the number of franchised Ben Jerrys outlets during the year 2023?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 161 | 155 | -6 |
| 2023 | 155 | 149 | -6 | |
| 2024 | 149 | 152 | +3 | |
| Company-Owned | 2022 | 2 | 2 | 0 |
| 2023 | 2 | 2 | 0 | |
| 2024 | 2 | 2 | 0 | |
| Total Outlets | 2022 | 163 | 157 | -6 |
| 2023 | 157 | 151 | -6 | |
| 2024 | 151 | 154 | +3 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 81–89)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, the net change in the number of franchised outlets in 2023 was -6. This means that Ben Jerrys had six fewer franchised locations at the end of 2023 than it did at the beginning of the year. The document shows that the number of franchised locations decreased from 155 at the start of 2023 to 149 by the end of the year.
This decrease in franchised outlets could be due to several factors, such as closures, terminations, or non-renewals of franchise agreements. It is important to note that this net change reflects the overall system and may not necessarily indicate the performance or stability of individual franchise locations. Prospective franchisees should inquire about the reasons for outlet changes and the overall health of the Ben Jerrys franchise system.
While a decrease in the number of franchised locations may raise concerns, it is essential to consider the broader context. Ben Jerrys's FDD also shows the changes in the number of franchised Satellite Scoop Shops. These shops remained constant at 14 in 2023. A prospective franchisee should investigate the reasons behind the changes in outlet numbers and assess whether this trend is likely to continue or if there are plans for future growth and expansion.
Overall, the net change in franchised Ben Jerrys outlets provides a snapshot of the system's evolution. Potential franchisees should carefully evaluate these figures in conjunction with other information in the FDD and through conversations with current and former franchisees to make an informed investment decision.