How many Ben Jerrys 'Tourist' shops are included in Chart 1?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
Note 1: As is standard business practice for Ben & Jerry's, each scoop shop has been assigned one of three customer profile categories: Community, Tourist, or Quick Fix.
A) A Community shop's primary customers are residents of the area who visit Ben & Jerry's as an occasional splurge, typically in a leisure-time setting. They may consider the shop to be "their local Ben & Jerry's." Real estate types include downtowns, lifestyle centers, strip centers, and malls. With the exception of malls, these are typically storefront locations, over 700 square feet, with seating for customers, and they typically serve a full menu. Mall locations are typically walk-up counters or kiosks with a limited menu, and rely on shared seating with other businesses or have no seating at all.
- B) A Tourist shop is typically found in areas where people vacation, and whose primary customers are tourists who are enjoying a visit to Ben & Jerry's as part of their vacation/tourist activities. Real estate types include downtowns, entertainment centers, outlet centers and beaches. These are typically storefront locations, over 700 square feet, with some seating for customers, and they typically serve a full menu. There are some limited-menu counters and kiosks in this category as well.
- C) A Quick Fix shop is a small location (under 500 sq. ft.) with limited menu offerings, typically found in places where consumers are on the go and just want to grab a snack before moving on to their intended next stop. Shops are typically walk-up counters or kiosks and rely on shared seating with other businesses or have no seating at all. Real estate types include airports and other public transportation facilities, stadiums, educational institutions and facilities, health care facilities, cinemas, and zoos.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 76–81)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, Chart 1 includes sales data from scoop shops open for all 12 months of 2024. Note 1 in Item 19 states that Ben & Jerry's categorizes each shop into one of three customer profiles: Community, Tourist, or Quick Fix. However, the document does not specify the number of Tourist shops included in Chart 1.
The FDD provides a general description of a Tourist shop, defining it as typically found in vacation areas, with primary customers being tourists. These shops are usually storefront locations exceeding 700 square feet, offering seating and a full menu, though some limited-menu counters and kiosks also fall into this category. Real estate types include downtowns, entertainment centers, outlet centers, and beaches.
Without a specific count of Tourist shops in Chart 1, prospective franchisees should ask Ben Jerrys for clarification on the distribution of shop types within the financial performance data. Understanding the composition of the data is crucial for assessing the relevance of the reported sales figures to their specific franchise type.