How many Ben Jerrys outlets were operating in Georgia at the start of 2022?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
| State | Year | Outlets at Start of Year | Outlets Opened | Terminations | Non- Renewals | Reacquired by Franchisor | Ceased Operations Other Reasons | Outlets at End of the Year |
|---|---|---|---|---|---|---|---|---|
| Georgia | 2022 | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 81–89)
What This Means (2025 FDD)
According to Ben Jerrys' 2025 Franchise Disclosure Document, there was one Ben Jerrys outlet operating in the state of Georgia at the start of 2022. The FDD also indicates that no additional outlets were opened, terminated, non-renewed, reacquired by the franchisor, or ceased operations for other reasons during 2022. Consequently, Ben Jerrys ended 2022 with one outlet in Georgia.
For a prospective franchisee, this indicates a relatively small presence for Ben Jerrys in Georgia. The stability in outlet numbers during 2022 suggests a stable market, but further investigation would be needed to understand the market dynamics and potential for growth. A single outlet may mean limited brand recognition in the state, which could present both challenges and opportunities for a new franchisee.
It would be prudent for a potential Ben Jerrys franchisee to inquire about the performance of the existing Georgia location, as well as the franchisor's plans for expansion in the state. Understanding the reasons behind the limited number of outlets and the strategies for future growth are crucial for making an informed investment decision.