How many Ben Jerrys outlets opened in Massachusetts during 2024?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
| State | Year | Outlets at Start of Year | Outlets Opened | Terminations | Non- Renewals | Reacquired by Franchisor | Ceased Operations Other Reasons | Outlets at End of the Year |
|---|---|---|---|---|---|---|---|---|
| Mass. | 2022 | 1 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2023 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | |
| 2024 | 2 | 1 | 0 | 0 | 0 | 0 | 3 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 81–89)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, one Ben Jerrys outlet opened in Massachusetts during 2024. The FDD provides a table summarizing outlet information by state and year, detailing the number of outlets at the start of the year, the number of outlets opened, terminations, non-renewals, outlets reacquired by the franchisor, outlets that ceased operations for other reasons, and the number of outlets at the end of the year.
For a prospective franchisee, this information is useful in understanding the growth and stability of the Ben Jerrys brand in specific geographic areas. Seeing that one new outlet opened in Massachusetts in 2024, and that the number of outlets increased from two to three, suggests a potential for growth in the state. This data helps potential franchisees assess market saturation and the brand's performance in similar markets.
It's important to note that past performance is not indicative of future results. Factors such as local market conditions, competition, and the franchisee's operational capabilities will influence the success of a Ben Jerrys location. Reviewing this historical data in conjunction with other market research and due diligence is crucial for making an informed investment decision.