Where in the Ben Jerrys manual can I find information on 'Use of Proprietary Materials'?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
all be the exclusive property of BEN & JERRY'S and shall constitute proprietary information of BEN & JERRY'S. BEN & JERRY'S has the right to use such Customer Lists in any manner that BEN & JERRY'S deems appropriate without compensation to OPERATOR. Such Customer Lists must be accessible to Ben & Jerry's pursuant to Sec
Source: Item 23 — RECEIPTS (FDD pages 134–358)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, details regarding the use of proprietary materials can be found within the Ben & Jerry's Manual. Specifically, the manual outlines Ben Jerrys's privacy policies and practices related to customer lists. These customer lists are considered the exclusive property of Ben Jerrys and constitute proprietary information.
As a Ben Jerrys franchisee, you are granted a license to use this data, at no additional cost, solely for the term of the agreement and only in connection with the Scoop Shop operation. This means you can leverage the customer data to enhance your local marketing efforts and customer engagement, but only as long as you remain a franchisee.
Furthermore, the lease agreement for the premises from which the Shop is operated must include a clause consenting to the franchisee's use of Ben Jerrys's Proprietary Marks and initial signage. Ben Jerrys also retains the right to enter the premises to make modifications necessary to protect the Proprietary Marks or the System. This underscores the importance of adhering to Ben Jerrys's brand standards and guidelines to maintain uniformity and protect the brand's image.