What is the location for the 'Ice Cream 101' training for Ben Jerrys franchisees?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
| Obligation | Section(s) in Agreement | Disclosure Document Item | |
|---|---|---|---|
| u. Renewal | § 2 of Scoop Shop Franchise Agreement; § 6 of Satellite Addendum | Item 17 | |
| v. Post-termination obligations | § 16 of Franchise Agreement; §§ 6, 8 of Development Agreement; §16 of Warehouse Addendum | Item 17 | |
| w. Non-competition covenants | § 17 of Franchise Agreement; § 8 of Development Agreement | Item 17 | |
| x. Dispute resolution | § 26 of Franchise Agreement; § 12 of Preliminary Agreement; § 17 of Development Agreement | Item 17 | |
| y. Taxes/permits | §§ 5 and 19 of Franchise Agreement; § 10 of Development Agreement | Item 1 | |
| SUBJECT | HOURS OF VIRTUAL OR INSTRUCTOR LED TRAINING | HOURS OF ON THE JOB TRAINING | LOCATION |
| Ice Cream 101 - Product Summary - Approved Products - Our Flavors/Flavor Facts - Dipcase Setup -Dipcase Tour & Tasting flavors | :30 | 0 | Scoop University South Burlington, VT |
| Scooping 101 - Health & Hygiene - Scooping Tools & Technique - Portions - Practice | :30 | 0 | Scoop University South Burlington, VT |
| Product Quality & Handling - Overview - Shelf Life & Handling - Quality testing and reporting issues | :30 | 0 | Scoop University South Burlington, VT |
| Foreign Objects & Allergies - Reducing Risk of Allergic Reactions - Serving Allergenic Customers -Foreign Objects | :30 | 0 | Scoop University South Burlington, VT |
| Activism, Social Mission & Sustainability - Mission Statement - Initiatives -Executing in Shops | 1:30 | 0 | Scoop University South Burlington, VT |
| Cleaning and Equipment - Approved Cleaning system - Cleaning/Sanitizing/3-bay sink -Scoop Shop Evaluation - Checklists - Dipcases/Freezers - Refrigerators - Other equipment/smallwares -Equipment use and maintenance | :30 | 0 | Scoop University South Burlington, VT |
| Waterbury Experience/Tour | 1:00 | 0 | Ben & Jerry’s Waterbury Facility Waterbury, VT |
| PR - Introduction & Examples -Why do PR? | :30 | 0 | Scoop University South Burlington, VT |
| Orders/Vendors/Distribution - Ice Cream Orders - Retail Gift Program - Suppliers - Distribution/Supply Chain - Deliveries -Dry Storage Guidelines | 0:30 | 0 | Scoop University South Burlington, VT |
| SUBJECT | HOURS OF VIRTUAL OR INSTRUCTOR LED TRAINING | HOURS OF ON THE JOB TRAINING | LOCATION |
| Menu Items - Baked Goods (Waffle cones, Brownies, Cookies) - Sundaes - Frozen Drinks | 3 | 0 | Scoop University South Burlington, VT |
| Cash Handling and Security - Cash Handling Standards - Overages/Shortages -Deposits | :30 | 0 | Scoop University South Burlington, VT |
| Introduction to POS - System Overview - Pieces/Parts - Ringing in Sales/Using the System - Practice - Back of House Information -Recommended Dashboard Reports | :30 | 0 | Scoop University South Burlington, VT |
| Introduction to Cakes - How to sell a cake - Display vs. order cakes - Cake board - Storage and shelf lives - Packing cakes: hands-on practice -Decorating cakes: hands-on practice | 2:30 | 0 | Scoop University South Burlington, VT |
| Introduction to Consumer Services | :30 | 0 | |
| - Consumer complaints/praises | |||
| -How to handle product issues | |||
| Scoop Percent - What is Scoop Percent? |
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 43–60)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, the Ice Cream 101 training is held at Scoop University in South Burlington, VT. This training is part of the initial Scoop U Training program that Ben Jerrys requires franchisees to complete before opening their shop.
Other training programs such as 'Scooping 101', 'Product Quality & Handling', 'Foreign Objects & Allergies', 'Activism, Social Mission & Sustainability', 'Cleaning and Equipment', 'PR', 'Orders/Vendors/Distribution', 'Menu Items', 'Cash Handling and Security', 'Introduction to POS', 'Introduction to Cakes', 'Scoop Percent', 'Open Scoop U for Business', 'Cost of Goods Sold', 'Monthly Financial Reporting', and 'Financial Management' are also held at Scoop University in South Burlington, VT. There is also a 'Waterbury Experience/Tour' held at the Ben & Jerry’s Waterbury Facility in Waterbury, VT and 'Brand Experience at Company-Owned' held at the Downtown Store in Burlington, VT.
Scoop U training is a mix of classroom-style learning, online modules, and hands-on experience in a demo Scoop Shop at Ben & Jerry's corporate headquarters. In certain situations, the training may be administered virtually, and the curriculum may be modified to fit the virtual format. Franchisees are responsible for covering expenses associated with attending training, such as transportation, lodging, meals, and wages for themselves and their employees.