Can a Ben Jerrys franchisee offer any goods or services they want?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
OPERATOR is prohibited from offering or selling any products or services at or from the Scoop Shop that have not previously been authorized by BEN & JERRY'S.
If OPERATOR wishes to offer or sell any products or services that have not previously been authorized by BEN & JERRY'S, OPERATOR must first make a written request to BEN & JERRY'S, requesting authorization to offer or sell such services or products, and any approved product must be included in the OPERATOR's Gross Sales.
BEN & JERRY'S may deny such approval for any reason.
In connection with such request for approval, OPERATOR must submit to BEN & JERRY'S such information and samples as BEN & JERRY'S desires.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 67–68)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, franchisees are restricted in the products and services they can offer. A Ben Jerrys franchisee must first obtain authorization from Ben Jerrys before offering or selling any products or services that have not been previously approved.
To request authorization, the franchisee must submit a written request to Ben Jerrys, including any information and samples that Ben Jerrys requires. Ben Jerrys has the right to deny approval for any reason.
This restriction ensures that all Ben Jerrys locations maintain a consistent brand image and quality of offerings. It also allows Ben Jerrys to control the products and services associated with its brand, potentially maximizing profitability and customer satisfaction across the franchise system. Franchisees should consider this restriction when evaluating the potential for revenue generation and business growth.