Is exterior signage for a Ben Jerrys location subject to permits?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
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- The cost of signs may vary depending on the type, number, size and location of the signs, and the requirements of the landlord. The location of some Shops may require additional signs and design work that may increase the costs beyond the estimate in this category. Also, some franchisees may request additional signage that may increase the costs beyond this estimate in this category. Exterior signage is frequently restricted by lease covenants and local zoning requirements. You should check these carefully. Exterior signage is subject to permits.
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 28–37)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, exterior signage is subject to permits. The cost of signage can vary from $5,000 to $17,500, depending on the type, number, size, and location of the signs, as well as landlord requirements. The location of some Ben Jerrys shops may need additional signs and design work, increasing costs beyond the estimated range. Franchisees may also request additional signage, which would further increase costs.
Lease covenants and local zoning requirements often restrict exterior signage. Prospective Ben Jerrys franchisees should carefully review these restrictions to understand any limitations on signage. It is important to note that obtaining the necessary permits is a mandatory step in establishing a Ben Jerrys location.
Given these factors, franchisees need to budget accordingly for signage, taking into account potential variations in cost due to location-specific requirements and desired additional signage. Understanding and complying with local regulations and lease agreements is crucial for a smooth setup process.