What are examples of Ben Jerrys 'Special Events' that an operator can participate in?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
- 1.2 BEN & JERRY'S grants to OPERATOR the right, but not the obligation, to engage in off-premises activities, including scooping at festivals, fairs, concerts, sporting events and other events ("Special Events"), scooping at customers' homes, offices, celebrations and other locations ("Catering") (hereinafter, Special Events and Catering are collectively referred to as "Off-Premises Activities"), delivery by third parties (e.g., Uber Eats, GrubHub and DoorDash) to customers' homes, offices and other locations ("On-Demand Sales"), and the scooping of Products from a mobile scooping facility such as a truck or trailer ("Mobile Vending") provided that such Off-Premises Activities, On-Demand Sales and Mobile Vending are held within the Territory specified in Exhibit A, and are conducted in accordance with the terms and conditions stated in this Agreement and as may be set forth in BEN & JERRY'S Confidential Operating Manual (the "Manual"), which is more fully described in Section 9 hereof, or otherwise by BEN & JERRY'S in writing.
Source: Item 22 — CONTRACTS (FDD pages 133–134)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, franchisees have the option to participate in off-premises activities, referred to as "Special Events." These events allow franchisees to extend their reach beyond the traditional scoop shop location.
Specifically, Ben Jerrys defines "Special Events" as scooping at various public gatherings. These include festivals, fairs, concerts, and sporting events. This provides franchisees with opportunities to market Ben Jerrys products to a broader audience and increase brand visibility within their territory.
It's important to note that participation in these "Special Events" is not obligatory but rather a right granted by Ben Jerrys. However, franchisees must conduct these activities within the territory specified in Exhibit A of the franchise agreement and in accordance with the terms and conditions outlined in the agreement and the Ben Jerrys Confidential Operating Manual.