What are some examples of retailers to whom Ben Jerrys products are sold?

According to Ben Jerrys's 2025 Franchise Disclosure Document, Ben & Jerry's products are sold to a variety of retailers. These include supermarkets, groceries, mom & pop shops, gourmet shops, convenience stores, and food carts. Additionally, Ben Jerrys products are sold to non-food retailers such as warehouse clubs, drug stores, and bookstores.

This indicates that Ben Jerrys has a broad distribution network, reaching consumers through various channels. As a franchisee, you will be part of a system that has established relationships with diverse retail outlets, increasing the potential for brand visibility and product accessibility. However, this also means that Ben Jerrys franchisees may face competition not only from other ice cream shops but also from these retail outlets that sell pre-packaged Ben & Jerry's products.

The FDD also mentions that Ben Jerrys and its affiliates sell and distribute prepackaged products to retail outlets. This highlights the importance of understanding the competitive landscape in your specific area. A prospective franchisee should investigate the presence of these retail outlets and assess their potential impact on the sales of a Ben Jerrys Scoop Shop. Understanding the local market dynamics is crucial for developing effective strategies to attract customers and maintain a competitive edge.

Furthermore, the document notes that Ben Jerrys products are sold to institutional accounts, contract feeders, and restaurants. This diversified approach to distribution suggests that Ben Jerrys is actively pursuing multiple revenue streams, which can contribute to the overall financial stability of the brand. For a franchisee, this can be seen as a positive sign, indicating that the franchisor is proactive in expanding its market reach and exploring new opportunities for growth.