What does the 'Economic' aspect of Ben Jerrys' Mission entail?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
It is important that any of our operators be aware that we and our Parent may be guided in our decisions by our "Mission" and "Core Values." The three parts of our Mission are: (i) Product: to make, distribute, and sell the finest-quality ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment; (ii) Economic: to operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders, and expanding opportunities for development and career growth for our employees; and (iii) Social: to operate the Company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–16)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, the 'Economic' aspect of the company's mission focuses on operating the company on a sustainable financial basis. This involves achieving profitable growth, increasing value for stakeholders, and expanding opportunities for development and career growth for employees.
For a prospective franchisee, this means that Ben Jerrys aims to ensure the financial health and longevity of the company, which can provide a more stable and secure business environment. The emphasis on profitable growth suggests that Ben Jerrys is focused on increasing revenue and profitability, which could benefit franchisees through increased brand recognition and customer loyalty.
Furthermore, the commitment to increasing value for stakeholders indicates that Ben Jerrys is concerned with the financial well-being of all parties involved, including franchisees. The focus on development and career growth for employees may also translate to a positive work environment and potentially better employee retention at the franchise level. This mission statement suggests that Ben Jerrys balances financial goals with broader social and employee-related considerations.