How does Ben Jerrys determine the level and duration of opening services a franchisee receives?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
We will determine the level and duration of opening services you receive, based both on the results of your performance and evaluations received during Scoop U Training as well as our assessment of your level of readiness in opening the new Shop. Training support following the Shop's opening generally includes refreshing the franchisee and employees on our company history, preparation of menu items, sanitation and equipment maintenance, customer service, cake decoration, use of the POS System, and other skills associated with the daily operation of the Shop.
The trainer will also dedicate additional time to assist you in setting up initial business systems. For those franchisees opening additional locations, the level of service provided in the field to open additional locations may be modified to meet the skills of the existing franchisee and its staff.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 43–60)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, the level and duration of opening services a franchisee receives are based on two primary factors. These factors include the franchisee's performance and evaluations during Scoop U Training, as well as Ben Jerrys's assessment of the franchisee's overall readiness to open the new shop.
Following the shop's opening, training support typically involves refreshing the franchisee and employees on various aspects of the business. These aspects include company history, menu item preparation, sanitation and equipment maintenance, customer service, cake decoration, and the use of the POS system. Training also covers other skills associated with the daily operation of the shop. The trainer will also dedicate additional time to assist franchisees in setting up initial business systems.
For franchisees opening additional locations, Ben Jerrys may modify the level of service provided in the field to open these locations. This modification is based on the skills of the existing franchisee and their staff. This suggests that experienced franchisees may receive less intensive support compared to those opening their first location.