What is the definition of a 'Satellite Shop' in the context of a Ben Jerrys franchise agreement?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
- D. For purposes of this Addendum, the term "Satellite Shop" shall refer to a "Ben & Jerry's" scoop shop that is operated by an existing franchisee in connection with, or as an extension of, an existing Ben & Jerry's Shop (which offers a full assortment of the Products) of that franchise.
Source: Item 22 — CONTRACTS (FDD pages 133–134)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, a Satellite Shop is defined as a Ben & Jerry's scoop shop operated by an existing franchisee. This shop functions in connection with, or as an extension of, a pre-existing Ben & Jerry's Shop that offers a full range of Ben & Jerry's products.
This definition implies that a franchisee cannot open a Satellite Shop as their first Ben Jerrys location. They must already own and operate a standard Ben & Jerry's Scoop Shop. The Satellite Shop is meant to be an additional outlet, potentially in a different format or location, that leverages the existing franchisee's resources and experience.
The Satellite Addendum to the Franchise Agreement outlines specific terms and conditions applicable to the operation of a Satellite Shop. These terms may differ from those of a standard Ben & Jerry's franchise, so it's important for prospective franchisees to carefully review the Satellite Addendum in conjunction with the standard Franchise Agreement to understand the full scope of their rights and obligations.