What are the core values that Ben Jerrys is committed to?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
It is important that any of our operators be aware that we and our Parent may be guided in our decisions by our "Mission" and "Core Values." The three parts of our Mission are: (i) Product: to make, distribute, and sell the finest-quality ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment; (ii) Economic: to operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders, and expanding opportunities for development and career growth for our employees; and (iii) Social: to operate the Company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally. Through our Core Values, we are committed to: (i) honoring the rights of all people to live with liberty, security, self-esteem, and freedom of expression and protest, and to have the opportunity to provide for their own needs and contribute to society; (ii) achieving equity, opportunity, and justice for communities across the globe that have been historically marginalized, recognizing that this is tied to fair livelihoods that enable individuals, families, and communities to thrive; and (iii) a positive, life-giving environmental impact that restores degraded natural environments and enables increased diversity and abundance of ecosystems.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–16)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, the company emphasizes the importance of its mission and core values in its operations. Ben Jerrys is guided by a three-part mission encompassing product quality, economic sustainability, and social responsibility. The product aspect focuses on using wholesome, natural ingredients and promoting environmentally responsible business practices. The economic aspect centers on sustainable financial growth and creating opportunities for stakeholders and employees. The social aspect involves actively improving the quality of life locally, nationally, and internationally.
Ben Jerrys's core values include honoring the rights of all people to live with liberty, security, self-esteem, and freedom of expression, while also ensuring they have the opportunity to provide for their needs and contribute to society. The company is committed to achieving equity, opportunity, and justice for historically marginalized communities globally, recognizing the importance of fair livelihoods. Additionally, Ben Jerrys aims to have a positive environmental impact by restoring degraded natural environments and promoting biodiversity.
Prospective franchisees should understand that Ben Jerrys integrates these values into its business operations and decision-making processes. The company combines issue advocacy with marketing strategies to advance social change, which may not resonate with all consumers. Therefore, potential franchisees should carefully consider Ben Jerrys's corporate activism when evaluating the franchise opportunity to ensure alignment with their own values and business approach.