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Does Ben Jerrys have to approve a transfer if the proposed transferee meets their standards?

Ben_Jerrys Franchise · 2025 FDD

Answer from 2025 FDD Document

BEN & JERRY'S will review the proposed transfer in connection with BEN & JERRY'S rights under Section 14.6 below and/or to determine whether the proposed terms and transferee(s) meets BEN & JERRY'S standards.

OPERATOR authorizes BEN & JERRY'S to communicate with the transferee for the purpose of providing to the transferee any information BEN & JERRY'S deems appropriate.

For any proposed transfer, BEN & JERRY'S has the right to require certain conditions for its approval, which may include the following:

  • 14.3.1 That OPERATOR and its affiliates shall not have any past due monetary obligations or other outstanding obligations to BEN & JERRY'S and its affiliates (under this Agreement or any other Franchise Agreement, or other agreement, with BEN & JERRY'S and its affiliates), the approved suppliers of the System, or the lessor (or sublessor) of the Premises (or any premises at which another Scoop Shop owned or operated by OPERATOR and its affiliates is located);

  • 14.3.2 That OPERATOR and its affiliates shall not be in default of any provision of this Agreement (including the submission of all reports, current to the date of transfer, required by Section 11.3.2), or successor hereto, or any other agreement between OPERATOR and its affiliates and BEN & JERRY'S or its affiliates, the approved suppliers of the System, or the lessor of the Premises; and OPERATOR and its affiliates shall have substantially complied with all the terms and conditions of such agreements during the terms thereof;

  • 14.3.3 That OPERATOR, any Owner, any franchisee or developer of BEN & JERRY'S in which OPERATOR and/or any Owner has a beneficial interest, shall execute a general release, in a form prescribed by BEN & JERRY'S, of any and all claims against BEN & JERRY'S and its affiliates, and their respective officers, directors, agents, and employees;

  • 14.3.4 That any assignment agreement executed by the transferor and transferee shall be in a form designated by BEN & JERRY'S.

The transferee of any owner of a beneficial interest in OPERATOR shall enter into a written agreement, in a form designated by BEN & JERRY'S, agreeing to be bound as an owner under the terms of this Agreement as long as such person or entity owns any interest in OPERATOR.

If the transferee is other than an individual, the owners of a beneficial interest in the transferee as BEN & JERRY'S may require, shall guarantee the performance of the transferee's obligations in writing in a form designated by BEN & JERRY'S.

Additionally, at the option of BEN & JERRY'S, OPERATOR shall execute, for a term ending on the expiration date of this Agreement, the form of franchise agreement then being offered to new System franchisees (for the type of Ben & Jerry's Shop most similar to the Scoop Shop), and such other ancillary agreements required by BEN & JERRY'S for the business franchised hereunder, which agreements shall supersede this Agreement and its ancillary documents in all respects, and the terms of which may differ from the terms of this Agreement, including a higher royalty and advertising fee, provided, however, that OPERATOR shall not have to pay an initial franchise fee;

  • 14.3.5 That the transferee demonstrate to BEN & JERRY'S satisfaction that the terms of the proposed transfer do not place an unreasonable financial or operational burden on the transferee, and that the transferee (or, if the transferee is other than an individual, such owners of a beneficial interest in the transferee as BEN & JERRY'S may require) meets the then-current educational, managerial, socially responsible, and business standards of BEN & JERRY'S (including a demonstration of competence with respect to computer applications, verbal and written language skills, mathematical applications and ability to prepare a business plan); possesses a good moral character, business reputation, and credit rating; has the aptitude and ability to operate the Scoop Shop (as may be evidenced by prior related business experience or otherwise) and absence of conflicting interests; and has adequate financial resources and capital to operate the Scoop Shop.

If the transferee is already an OPERATOR under the System, transferee must also meet the current standards for new operators; have the ability to operate multiple Scoop Shops; have existing Scoop Shops that are proximate to the Scoop Shop that is being transferred; own less than eight percent (8%) of the franchised Shops operating under the System; and have a record of customer service and compliance with System standards satisfactory to BEN & JERRY'S.

Source: Item 22 — CONTRACTS (FDD pages 133–134)

What This Means (2025 FDD)

According to Ben Jerrys's 2025 Franchise Disclosure Document, Ben & Jerry's retains significant discretion over transfer approvals. While the document states that Ben & Jerry's will review proposed transfers to determine if the transferee meets their standards, it also outlines numerous conditions that Ben & Jerry's can require for approval. Meeting the basic standards isn't a guarantee of approval.

These conditions include ensuring the operator has no outstanding financial obligations, is not in default of any agreement, and executes a general release of claims against Ben & Jerry's. The transferee must also demonstrate that the transfer doesn't place an unreasonable financial or operational burden on them and that they meet Ben & Jerry's current educational, managerial, and business standards. Ben & Jerry's also requires that the assignment agreement be in a form designated by them.

Furthermore, if the transferee is an existing Ben & Jerry's operator, they must meet additional criteria, such as meeting the standards for new operators, having the ability to operate multiple shops, and having existing shops proximate to the one being transferred. Ben & Jerry's also considers the transferee's record of customer service and compliance with system standards. Even if all these conditions are met, Ben & Jerry's retains the right to impose further requirements, meaning that approval is not guaranteed solely based on meeting a set of pre-defined standards.

In practice, this means that a Ben Jerrys franchisee seeking to transfer their franchise needs to find a transferee who not only meets the objective criteria but is also acceptable to Ben & Jerry's based on a more subjective assessment. The franchisee should work closely with Ben & Jerry's during the transfer process to understand their specific requirements and ensure a smooth transfer.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.