What activities are specifically prohibited at the Authorized Warehouse for a Ben Jerrys franchise?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
The Authorized Warehouse shall not be used for the preparation of any Products, shall not make use of signage on the exterior of the premises (except for such identifying information necessary for deliveries), provide Off-Premises Activities [and/or Mobile Vending] at or within the Authorized Warehouse or otherwise serve or sell Products or products directly to any customer at or within the Authorized Warehouse. [OPERATOR/The Catering Entity] shall also refrain from using or permitting the use of the Authorized Warehouse for any unauthorized or unlawful purpose; and shall refrain from using or permitting the use of the Authorized Warehouse for any purpose or activity other than those specifically listed in this Section 7.2 at any time without first obtaining the written consent of BEN & JERRY'S.
Source: Item 23 — RECEIPTS (FDD pages 134–358)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, the Authorized Warehouse for Off-Premises Activities and/or Mobile Vending has specific restrictions. The warehouse cannot be used for the preparation of any Products. Additionally, franchisees cannot use signage on the exterior of the premises, except for essential identifying information for deliveries.
The Ben Jerrys franchisee is prohibited from providing Off-Premises Activities and/or Mobile Vending at or within the Authorized Warehouse. Furthermore, they cannot serve or sell Products directly to any customer at or within the warehouse. The franchisee must also avoid using the Authorized Warehouse for any unauthorized or unlawful purpose.
In essence, the Authorized Warehouse is strictly for storage, office space, and parking related to off-premises activities, not for direct customer interaction or product preparation. Any deviation from these specified uses requires prior written consent from Ben Jerrys.