How does the use of Belocal's lead generation service affect the determination of my commission payment?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee(1) | Amount | Due Date | Remarks |
|---|---|---|---|
| Design Revision Fee (2) (7) (8) | Currently, between $30 (for over 15 annotations) and $80 (for over 45 annotations) | As incurred | Your Commission payment is determined, in part, by the number of design revisions you request. See Note 2. |
| For reference, the typical number of design | |||
| revisions requested through annotations is | |||
| between 3-4 per issue. | |||
| See Note 7 regarding our ability to change | |||
| certain flat fees, including the Design | |||
| Revision fee. | |||
| See Note 8 regarding a cap on the total | |||
| increase to this fee during the term of the | |||
| Franchise Agreement. | |||
| Adjustment Fee (2) (7) | Currently, $1,000 | On demand | Your Commission payment is determined, in part, by your requested changes to the layout of the Publication. See Note 2. |
| If you request changes to the proof copy of | |||
| the Publication, we may charge you an | |||
| Adjustment Fee of $1,000. | |||
| The Adjustment Fee may be updated from | |||
| time | |||
| to | |||
| time | |||
| in | |||
| the | |||
| Franchise | |||
| Brand | |||
| Standards Manual. See Note 7 regarding our | |||
| ability to change certain flat fees, including | |||
| the Adjustment Fee. | |||
| The maximum Adjustment Fee that we may | |||
| charge is $1,500 per occurrence. | |||
| Missed Deadline Fee (2) (7) | Currently, $1,000 | On demand | Your Commission payment is determined, in part, by whether or not you meet our publication deadlines. See Note 2. |
| If you fail to submit to us or our affiliate the | |||
| content required to publish any issue of the | |||
| Publication by the applicable deadline, we | |||
| may charge you a Missed Deadline Fee of | |||
| $1,000. | |||
| The Missed Deadline Fee may be updated | |||
| from time to time in the Franchise Brand | |||
| Standards Manual. See Note 7 regarding our | |||
| ability to change certain flat fees, including | |||
| the Missed Deadline Fee. |
| Type of Fee(1)
Source: Item 6 — OTHER FEES (FDD pages 14–31)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, your commission payment is affected by your use of Belocal's lead generation service. If you enroll in Belocal's lead generation program, you may be required to pay a lead generation fee.
The lead generation fee varies based on the tier of service you select. Currently, the fee is $200 per month for Tier 1, $375 per month for Tier 2, and $550 per month for Tier 3. Belocal's Lead Generation Specialist can gather leads through various methods, including pulling local business data, placing ads for inbound leads, list scrubbing, and other digital lead collections.
It's important to note that these lead generation fees may be updated from time to time in the Franchise Brand Standards Manual. While Belocal can change certain flat fees, there is a cap on the total increase to this fee during the term of the Franchise Agreement. As a prospective franchisee, it would be prudent to understand the specific services offered at each tier and the potential return on investment before enrolling in the lead generation program.