What is the 'System' that Belocal franchisees are licensed to use?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
. The distinguishing characteristics of the System include, without limitation, specifications, policies and procedures for operations; quality of the products and services offered; procedures for sales, management, and financial control; customer service; training and assistance; and advertising and promotional programs, all of which may be changed, improved, and further developed by Franchisor from time to time.
- D. Franchisee wishes to obtain the right to establish and operate a Franchised Business whereby Franchisee will sell print advertising, solicit and compile content, and facilitate the publishing of a print publication ("Publication") to be distributed within the non-exclusive geographic area identified in Attachment B to this Agreement ("Territory"), using the Marks and the System.
- E. N2 Co. also owns and operates a business selling digital marketing goods and services ("Hyport Digital"). The System also includes the systems for soliciting leads for and managing client relationships with Hyport Digital. The Hyport Digital trademarks are included in the definition of "Marks." Franchisor desires to grant Franchisee the opportunity, but not the obligation, to solicit leads for and facilitate client relationships with Hyport Digital as part of the Franchised Business.
- F.
Source: Item 22 — CONTRACTS (FDD page 71)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, the 'System' that Belocal franchisees are licensed to use involves several key components. It includes the specifications, policies, and procedures for operations, ensuring a standardized approach to running the franchise. The System also emphasizes the quality of products and services offered, maintaining a consistent level of excellence across all franchise locations. Procedures for sales, management, and financial control are integral parts of the System, providing franchisees with the necessary tools for effective business management. Customer service protocols are also included to ensure customer satisfaction.
Training and assistance are significant aspects of the Belocal System, equipping franchisees with the knowledge and support needed to succeed. Additionally, the System incorporates advertising and promotional programs designed to attract and retain customers. These elements collectively define the distinguishing characteristics of the Belocal System, which Belocal may change, improve, and further develop over time.
The Belocal System also extends to digital marketing through N2 Co.'s Hyport Digital. Franchisees have the opportunity, but not the obligation, to solicit leads and manage client relationships for Hyport Digital as part of their Belocal franchise. The Hyport Digital trademarks are included within the definition of the 'Marks' that franchisees are licensed to use. This integration allows franchisees to tap into digital marketing services, expanding their service offerings and potential revenue streams.