Does Belocal retain the right to require a Belocal franchisee to sell packages of advertising goods and services with digital components?

According to Belocal's 2025 Franchise Disclosure Document, Belocal retains the right to require franchisees to sell packages of advertising goods and services that may include digital components. This means that as a Belocal franchisee, you may be obligated to offer and sell specific advertising packages that combine traditional advertising with digital marketing services.

This requirement gives Belocal the flexibility to adapt its offerings to market trends and client demands. However, it also means that franchisees must be prepared to sell whatever packages Belocal mandates, even if they prefer to focus on certain types of advertising or believe other packages would be more successful in their territory. Belocal also retains the right to change or rescind this policy at any time, for any reason, at its sole discretion, which introduces an element of uncertainty for franchisees.

This level of control is not uncommon in franchising, as franchisors often seek to maintain brand consistency and ensure that all franchisees are offering a standardized set of products and services. However, prospective franchisees should carefully consider whether they are comfortable with Belocal's level of control over their sales offerings and the potential for these offerings to change over time. It would be prudent to discuss with Belocal the types of packages they currently require franchisees to sell and their plans for future package offerings.