What is the purpose of Staple articles in the Belocal Publication?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
Currently, you must include five Staple articles, two Explore Guides, two Points of View articles, one History article, one Hidden Gem article, and twenty Local Tips articles in each issue of the Publication. Staple articles typically feature information for those who recently moved to the area. Explore Guides feature guides to the city's top offerings, while Point of View articles typically feature information about individuals or groups that live in the surrounding area. History articles feature significant buildings, parks, or other landmarks in the area, and a Hidden Gem article typically features local, under-the radar hot spots. Local Tips articles typically include testimonials from residents about must-see events and places around town.
Source: Item 12 — TERRITORY (FDD pages 42–44)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, Staple articles in the Belocal publication are designed to provide information to individuals who have recently moved to the area. Belocal requires franchisees to include five Staple articles in each issue of the Publication. In addition to Staple articles, each issue must also contain two Explore Guides, two Points of View articles, one History article, one Hidden Gem article, and twenty Local Tips articles.
Explore Guides offer guidance to the city's top attractions, while Point of View articles focus on individuals or groups within the community. History articles highlight significant local landmarks, and Hidden Gem articles showcase under-the-radar local hotspots. Local Tips articles feature testimonials from residents regarding must-see events and places.
These requirements ensure that each Belocal publication provides a comprehensive overview of the local area, catering to both newcomers and established residents. By including a variety of article types, Belocal aims to create a valuable resource for the community, which in turn can attract advertisers and readers.