What is the purpose of Local Tips articles in the Belocal Publication?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
Currently, you must include five Staple articles, two Explore Guides, two Points of View articles, one History article, one Hidden Gem article, and twenty Local Tips articles in each issue of the Publication. Staple articles typically feature information for those who recently moved to the area. Explore Guides feature guides to the city's top offerings, while Point of View articles typically feature information about individuals or groups that live in the surrounding area. History articles feature significant buildings, parks, or other landmarks in the area, and a Hidden Gem article typically features local, under-the radar hot spots. Local Tips articles typically include testimonials from residents about must-see events and places around town.
Source: Item 12 — TERRITORY (FDD pages 42–44)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, Local Tips articles in the Belocal Publication serve to provide readers with insights from residents regarding must-see events and places around town. Each issue of the Belocal Publication must include twenty Local Tips articles.
The FDD also outlines other types of articles that must be included in each publication, such as five Staple articles, which provide information for new residents, two Explore Guides, which guide readers to the city's top attractions, two Points of View articles, which feature information about local individuals or groups, one History article, which highlights significant local landmarks, and one Hidden Gem article, which focuses on under-the-radar local hotspots.
These requirements ensure that each Belocal publication offers a diverse range of content, catering to different interests and needs within the community. By including resident testimonials in the Local Tips articles, Belocal aims to create a more engaging and community-focused publication.