What is the purpose of a Hidden Gem article in the Belocal Publication?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
Currently, you must include five Staple articles, two Explore Guides, two Points of View articles, one History article, one Hidden Gem article, and twenty Local Tips articles in each issue of the Publication. Staple articles typically feature information for those who recently moved to the area. Explore Guides feature guides to the city's top offerings, while Point of View articles typically feature information about individuals or groups that live in the surrounding area. History articles feature significant buildings, parks, or other landmarks in the area, and a Hidden Gem article typically features local, under-the radar hot spots. Local Tips articles typically include testimonials from residents about must-see events and places around town.
Source: Item 12 — TERRITORY (FDD pages 42–44)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, a Hidden Gem article in the Belocal publication is designed to highlight local, under-the-radar hot spots. Each issue of the Belocal publication must include one Hidden Gem article, along with other required articles.
This requirement ensures that each publication provides a mix of content relevant to the local community. By featuring lesser-known local spots, Belocal aims to offer unique insights and appeal to residents who are looking for something different or off the beaten path. This can help to build readership and engagement within the community.
For a prospective franchisee, this means they will need to research and identify local hidden gems within their territory to feature in their publications. This could involve exploring local neighborhoods, talking to residents, and seeking out unique businesses or attractions that are not widely known. The franchisee must ensure that the content aligns with Belocal's brand standards and appeals to the target audience.
The requirement to include a Hidden Gem article is just one of several content requirements that Belocal franchisees must meet. These requirements are designed to ensure that each publication is consistent in terms of quality and content, and that it provides value to the local community. Meeting these requirements is essential for maintaining the integrity of the Belocal brand and for building a successful franchise business.