What is the purpose of the Belocal Franchise Brand Standards Manual?

According to Belocal's 2025 Franchise Disclosure Document, the Franchise Brand Standards Manual is designed to familiarize franchisees and their teams with Belocal's processes and procedures. It also provides information about training and available resources. The manual, along with other documents, resources, and video-based courses, can be found in Compass, which is accessible online.

The manual contains mandatory and suggested standards, specifications, and operating procedures relating to the operation of the franchised business and the franchisee's obligations under the Franchise Agreement. It serves as a guide for maintaining consistency and quality across all Belocal franchises. The manual is confidential and remains the property of Belocal.

Belocal franchisees are required to adhere to the standards and procedures outlined in the manual. Failure to comply with these standards can result in the implementation of a business improvement plan, and continued failure to meet the standards may lead to termination of the Franchise Agreement. The manual also addresses how franchisees should handle crisis situations that could negatively impact the Belocal brand, including instructions on managing public relations and communications.