What is the 'Publication' that a Belocal franchisee will publish?

According to Belocal's 2025 Franchise Disclosure Document, a franchisee will sell print advertising, solicit and compile content, and facilitate the publishing of a print publication, referred to as the "Publication." This publication is distributed within a non-exclusive geographic area, known as the "Territory," which is detailed in Attachment B of the Franchise Agreement. The franchisee utilizes Belocal's trademarks and system to operate this franchised business.

The Belocal system includes specifications, policies, and procedures for operations, product and service quality, sales, management, financial control, customer service, training, assistance, and advertising and promotional programs. These elements can be modified and improved by Belocal over time. The franchisee is granted the right and obligation to establish and operate the franchised business according to the agreement.

Belocal also licenses the right to manage publications under various brand names and systems, collectively called "N2 publications." Any publication managed by Belocal's affiliates also falls under the definition of an "N2 publication." The agreement specifies that the franchisee's activities must not compete with N2 publications, including Belocal publications. This includes selling advertising, publishing content, developing relationships, organizing events, or offering digital marketing services that would compete with N2 publications.