What are the potential consequences if Belocal's right to use the Salute trademark is challenged?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
We do not have a federal registration for our principal trademark in the chart below. Therefore, our trademark does not have many legal benefits and rights as federally registered trademarks. If our right to use the trademark is challenged, you may have to change to an alternative trademark, which may increase your expenses.
Source: Item 13 — TRADEMARKS (FDD pages 44–46)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, there are potential consequences if the right to use the trademark is challenged. Belocal does not have a federal registration for its principal trademark. As a result, the trademark lacks many of the legal benefits and rights that federally registered trademarks possess.
If Belocal's right to use the trademark is challenged, a franchisee may be required to switch to an alternative trademark. This change could lead to increased expenses for the franchisee as they rebrand their business.
The FDD indicates in the trademark table that no application has been made to the USPTO for the 'Salute' mark. This means that Belocal franchisees operating under the 'Salute' trademark may face significant business disruptions and costs if Belocal's right to use the mark is successfully challenged.