Is Belocal obligated to allow franchisees to sell advertisements into N2 publications managed by Belocal or its affiliates (Bridge Publications)?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor may, but is not obligated to, allow Franchisee to sell advertisements into N2 publications managed by Franchisor or its affiliates ("Bridge Publications").
Franchisee agrees to comply with Franchisor's then-current policies, procedures, and guidelines related to cross-selling if Franchisee is authorized to sell into Bridge Publications.
If Franchisee is authorized to sell into Bridge Publications, Franchisee shall be entitled to a commission in connection with any cross-selling into Bridge Publications.
Source: Item 22 — CONTRACTS (FDD page 71)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, Belocal is not obligated to allow franchisees to sell advertisements into N2 publications managed by Belocal or its affiliates, referred to as "Bridge Publications." However, Belocal may choose to allow franchisees to do so. If a franchisee is authorized to sell into Bridge Publications, they must comply with Belocal's policies, procedures, and guidelines related to cross-selling.
If a Belocal franchisee is authorized to sell advertisements into Bridge Publications, they will be entitled to a commission in connection with any cross-selling. This provides an opportunity for franchisees to potentially increase their revenue by selling advertising for other publications within the Belocal network.
However, it's important to note that Belocal retains the right to change these policies and procedures. Prospective franchisees should inquire about the current cross-selling policies and commission structures to fully understand the potential benefits and requirements of selling advertisements into Bridge Publications.