How long does Belocal have to approve or disapprove franchisee advertising and promotional plans and materials?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall not use such plans or materials until approved by Franchisor.
Franchisor reserves the right to disapprove previously approved plans and materials at any time, in Franchisor's sole discretion.
Franchisee must promptly discontinue use of any promotional or advertising plans or materials upon notice from Franchisor to do so.
Source: Item 22 — CONTRACTS (FDD page 71)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, franchisees must receive approval from Belocal before using any advertising or promotional materials. Belocal retains the right to disapprove previously approved materials at any time and at its sole discretion.
This means a Belocal franchisee needs to submit all advertising and promotional plans to Belocal for approval before use. This includes ensuring all marketing aligns with Belocal's brand standards. The franchisee bears the risk that Belocal can change its mind and retract approval even after initially granting it.
This requirement gives Belocal significant control over the franchisee's marketing efforts, ensuring brand consistency and compliance. However, it also introduces a potential delay in implementing marketing campaigns, as franchisees must wait for approval. The franchisee must also promptly stop using any materials if Belocal requests it.
Prospective franchisees should inquire about the typical turnaround time for advertising and promotional material approvals to gauge the potential impact on their marketing activities. They should also seek clarity on the criteria Belocal uses to evaluate and approve or disapprove materials to minimize potential conflicts or delays.