What is included in the Belocal System that the franchisee will use?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
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Franchisor hereby grants Franchisee a limited license to use the Marks and Copyrighted Materials designated by Franchisor, solely for the purpose of operating, advertising, and promoting the Franchised Business, as contemplated by this Agreement. Franchisee further expressly agrees that:
- A. Franchisor is the lawful owner or licensee of the Marks and the Copyrighted Materials. Franchisee's interest in the Marks and the Copyrighted Materials is solely that of a licensee, and all goodwill attributable to the use of the Marks with respect to the Franchised Business shall accrue to the benefit of Franchisor. Franchisee disclaims any proprietary interest in any of the Marks and the Copyrighted Materials.
- B. Franchisee shall not use the name of any N2 publication or any of Franchisor's Marks or trade names, including the specific Marks "BELOCAL," "N2," "N2 Publishing," "Hyport Digital," or any abbreviation, acronym, or variation of those words as part of Franchisee's name, as part of any business entity in which Franchisee owns or holds an interest, or as part of any Online Presence (including any Internet, Web address, or email domain name or URL). Franchisee must submit to Franchisor for approval, in writing, Franchisee's proposed entity name, and Franchisee shall not name its entity using any name that is not approved by Franchisor.
- C. Franchisee shall use the Marks in the precise form that Franchisor prescribes and shall observe Franchisor's directions regarding the presentation, display, and use of the Marks and the use, copying, and distribution of the Copyrighted Materials. Franchisee shall not fail to perform any act required under this Agreement, or commit any act which would impair the value of the Marks or the goodwill
associated with the Marks.
Source: Item 22 — CONTRACTS (FDD page 71)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, the Belocal System that the franchisee will use includes the Marks and Copyrighted Materials designated by Belocal. Belocal grants the franchisee a limited license to use these items solely for operating, advertising, and promoting the franchised business.
The franchisee must use the Marks in the precise form that Belocal prescribes and must follow Belocal's directions regarding the presentation, display, and use of the Marks, as well as the use, copying, and distribution of the Copyrighted Materials. The franchisee cannot take any actions that would impair the value of the Marks or the associated goodwill.
Belocal retains ownership of the Marks and Copyrighted Materials, and all goodwill from their use accrues to Belocal's benefit. The franchisee's interest is solely that of a licensee, and they cannot claim any proprietary interest in the Marks and Copyrighted Materials. Additionally, the franchisee must acquire and use any computer (including tablets), hardware, cloud systems, artificial intelligence tools, and software for the operation of the Franchised Business that Belocal requires, including any enhancements, additions, substitutions, modifications, upgrades, and specific models or versions ('Technology').