How must a Belocal franchisee submit unapproved advertising and promotional plans to the franchisor?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
. For each instance where Franchisee fails to obtain prior written approval for advertising or promotional plans and materials, offers unauthorized products or services, or otherwise fails to comply with the System operating standards or the Franchise Brand Standards Manual, Franchisor shall, at Franchisor's option, have the right to levy a fine in an amount up to $500 for the first instance and up to $1,000 for a second or subsequent instance. The imposition of a fine pursuant to this section shall not act as a waiver of any of Franchisor's other remedies under this Agreement. Furthermore, Franchisor has the right to collect any such fines by means of EFT. Franchisor reserves the right to charge Franchisee for Franchisor's and its affiliates' costs to respond and/or resolve a complaint related to the Franchised Business by the advertisers, clients, or other parties that Franchisee does not satisfactorily resolv
Source: Item 22 — CONTRACTS (FDD page 71)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, a franchisee must obtain prior written approval for advertising or promotional plans and materials. If a franchisee fails to obtain this approval, Belocal, at its option, has the right to levy a fine. The fine can be up to $500 for the first instance and up to $1,000 for a second or subsequent instance.
This requirement underscores Belocal's control over its brand image and marketing strategies. Franchisees must adhere to the approved advertising and promotional plans to maintain consistency and quality across all franchise locations. The potential fines for non-compliance serve as a deterrent and highlight the importance of following the franchisor's guidelines.
Belocal also reserves the right to charge a franchisee for costs incurred to resolve complaints from advertisers, clients, or other parties related to the franchised business if the franchisee does not satisfactorily resolve the issue. This policy further emphasizes the franchisee's responsibility to address and resolve complaints effectively, aligning with Belocal's standards and protecting its reputation.