Can a Belocal franchisee name their entity using a name that has not been approved by the franchisor?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee must submit to Franchisor for approval, in writing, Franchisee's proposed entity name, and Franchisee shall not name its entity using any name that is not approved by Franchisor.
Source: Item 22 — CONTRACTS (FDD page 71)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, a franchisee must obtain written approval from Belocal for their entity's name. The franchisee is prohibited from naming their business entity using any name that Belocal has not approved.
Belocal maintains control over its trademarks and brand identity. This requirement ensures that franchisees do not use names that could potentially dilute or infringe upon Belocal's established trademarks, including "BELOCAL," "N2," "N2 Publishing," and "Hyport Digital." It also extends to abbreviations, acronyms, or variations of these names.
This stipulation is common in franchising, as franchisors need to protect their brand and ensure consistency across all franchise locations. A prospective Belocal franchisee should carefully consider this requirement and be prepared to submit their proposed entity name to Belocal for approval before formally establishing their business.