What must a Belocal franchisee do if the franchisor disapproves of previously approved advertising?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor reserves the right to disapprove previously approved plans and materials at any time, in Franchisor's sole discretion.
Franchisee must promptly discontinue use of any promotional or advertising plans or materials upon notice from Franchisor to do so.
Source: Item 22 — CONTRACTS (FDD page 71)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, Belocal retains the right to withdraw approval of advertising plans and materials that were previously approved. If Belocal notifies a franchisee to discontinue using certain promotional or advertising materials, the franchisee must promptly stop using them.
This means that even if a Belocal franchisee has received approval for specific advertising, Belocal can later require the franchisee to cease using those materials. This could force the franchisee to quickly develop new advertising, potentially incurring unexpected costs.
This provision highlights the importance of maintaining open communication with Belocal regarding advertising and marketing strategies. While Belocal may initially approve certain materials, franchisees need to stay informed of any changes in brand standards or marketing direction to avoid the costs associated with halting an advertising campaign.