What document outlines Belocal's policies, procedures, and guidelines related to cross-selling?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee agrees and acknowledges that any Selling Franchisee that sells print advertising for the Publication shall be entitled to receive Franchisor's then-current Outgoing Cross-Selling Fee, and Franchisee shall be entitled to receive Franchisor's then-current Receiving Cross-Selling Fee. Further, if Franchisee sells print advertising for a publication that is the responsibility of another franchisee, then Franchisee shall be eligible to receive Franchisor's then-current Outgoing Cross-Selling Fee for such sale(s), as set forth in the Franchise Brand Standards Manual, provided Franchisee complies with Franchisor's then-current policies, procedures, and guidelines related to cross-selling. Franchisor shall have the right to terminate Franchisee's right to cross-sell or this Agreement if Franchisee fails to comply with Franchisor's policies, procedures, and guidelines related to cross-selling.
Source: Item 22 — CONTRACTS (FDD page 71)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, the Franchise Brand Standards Manual outlines the company's policies, procedures, and guidelines related to cross-selling.
Specifically, the FDD mentions that if a franchisee sells print advertising for a publication that falls under the responsibility of another franchisee, the selling franchisee may be eligible to receive Belocal's then-current Outgoing Cross-Selling Fee. However, this is contingent upon the franchisee's compliance with Belocal's policies, procedures, and guidelines related to cross-selling, as detailed in the Franchise Brand Standards Manual.
Belocal retains the right to terminate a franchisee's ability to cross-sell or even terminate the Franchise Agreement itself if the franchisee fails to adhere to the cross-selling policies, procedures, and guidelines. This underscores the importance of franchisees understanding and following the guidelines set forth in the Franchise Brand Standards Manual to maintain their cross-selling privileges and overall franchise agreement.