What digital advertising services do Belocal franchisees sell?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchise Agreement provides you with the right to sell print advertising for print publications. You will also have the right to sell digital advertising services and organize local events. Currently the only digital advertising services you are authorized to sell are the extended reach ("Extended Reach") services for print advertisements. As noted below, you may also solicit leads for and facilitate client relationships with Hyport Digital, our digital marketing services business.
The distinguishing characteristics of the "System" include specifications, policies, and procedures for operations; quality of the products and services offered; procedures for sales, management, and financial control; customer service; training and assistance; and advertising and promotional programs, all of which we may change, improve, and further develop from time to time.
Currently, we provide franchisees the following: (a) initial training and, in our discretion, additional or remedial training on an as-needed basis; (b) access to the Franchise Brand Standards Manual (as defined in the Franchise Agreement); (c) ongoing advice and written materials about the operation and management of your Franchised Business; (d) at our option, certain software programs; and (e) a list of any approved or designated suppliers.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to the 2025 Belocal Franchise Disclosure Document, franchisees have the right to sell digital advertising services. Currently, the only digital advertising services that Belocal franchisees are authorized to sell are the extended reach services for print advertisements.
Belocal franchisees may also solicit leads for and facilitate client relationships with Hyport Digital, Belocal's digital marketing services business. Hyport Digital provides digital marketing services like search engine optimization, search engine marketing, web design, email marketing, social media advertising, organic social media, mobile and display advertising, email newsletters, and other related digital marketing services.
However, the opportunity for Belocal franchisees to solicit leads for and facilitate client relationships with Hyport Digital is conditional on the continuance of the sales program, which Belocal may modify or discontinue at its sole discretion. Belocal may also require franchisees to complete additional training and achieve certain certifications to qualify for the opportunity to facilitate client relationships with Hyport Digital.