What digital advertising services are Belocal franchisees currently authorized to sell?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchise Agreement provides you with the right to sell print advertising for print publications. You will also have the right to sell digital advertising services and to organize local events. Currently the only digital advertising services you are authorized to sell are the Extended Reach services. You may not market or sell any services outside your Territory, except print advertisements for inclusion in the Publication or the publications managed by others and digital advertising services, subject to our cross-selling policies and digital advertising policies, without our prior written consent. You have no right to sell goods or any other services through any other channel of distribution – whether inside or outside of your Territory. You may not organize events held more than 25 miles from your Territory without obtaining our prior written consent. We have the right to restrict you from offering or selling advertisements of any kind to any client or prospective client at any time.
Source: Item 12 — TERRITORY (FDD pages 42–44)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, franchisees have the right to sell print advertising for print publications, digital advertising services, and organize local events. However, the only digital advertising services Belocal franchisees are currently authorized to sell are the Extended Reach services. Franchisees are restricted from marketing or selling any services outside their territory, with the exception of print advertisements for inclusion in the Publication or publications managed by others, and digital advertising services, which are subject to Belocal's cross-selling and digital advertising policies.
This means that while Belocal franchisees can engage in a variety of advertising sales and event organization, their digital advertising sales are specifically limited to Extended Reach services. This limitation could impact a franchisee's revenue potential and service offerings within their territory. It is important for prospective franchisees to understand the scope and nature of "Extended Reach services" to evaluate whether this offering aligns with their business goals and market demand.
Furthermore, Belocal retains the right to restrict franchisees from offering or selling advertisements of any kind to any client or prospective client at any time. This clause gives Belocal significant control over the franchisee's sales activities and could potentially limit a franchisee's ability to pursue certain clients or advertising opportunities. Prospective franchisees should carefully consider the implications of this restriction and seek clarification from Belocal regarding the circumstances under which such restrictions might be imposed.