Between what dates was Lisa Masquelier a Belocal franchisee?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
Lisa Masquelier has served as our Associate Vice President of Sales Operations since October 2025. From January 2024 to October 2025, Lisa served as our Director of Sales Operations. From March 2021 to January 2024, she served as one of our Region Managers. Lisa was one of our franchisees from June 2013 to March 2021. Lisa is based in Frisco, Texas.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 12–13)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, Lisa Masquelier was a Belocal franchisee from June 2013 to March 2021. This information is part of her business experience as detailed in the document.
Currently, Lisa Masquelier holds the position of Associate Vice President of Sales Operations for Belocal as of October 2025. Before this role, she served as the Director of Sales Operations from January 2024 to October 2025, and prior to that, she was a Region Manager from March 2021 to January 2024.
The fact that a current executive was previously a franchisee may provide some comfort to prospective franchisees. It demonstrates that individuals within the Belocal organization have experience operating a franchise and understand the challenges and opportunities that franchisees face.