What are the consequences if a Belocal franchisee fails to comply with any social media policies?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
Typically, the types of Online Presences we will permit you to create and operate are social media sites for the Publication. Failure to comply with any social media policies we may establish may be a default under the Franchise Agreement. You must grant us administrative access to each of the social media sites you use, however, we do not regularly monitor or control the content of these social media sites, including the content you post.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 37–42)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, a franchisee's failure to comply with the franchisor's social media policies may result in a default under the Franchise Agreement. Belocal permits franchisees to create and operate social media sites for their publications. The franchisee must grant Belocal administrative access to each of the social media sites they use. However, Belocal does not regularly monitor or control the content of these social media sites, including the content the franchisee posts.
Belocal maintains the right to require franchisees to obtain consent to create or operate online presences related to Belocal, the System, the Marks, any publication, or the franchisee's Franchised Business. For any online presence a franchisee is permitted to create and operate, Belocal reserves the right to have the online presence directly owned or controlled by them during the term of the Franchise Agreement or to require it to be transferred to them after the expiration or termination of the Franchise Agreement.
Franchisees must provide Belocal with credentials and login information to any such online presence upon request. The franchisee's use of any online presence must comply with the policies in the Franchise Brand Standards Manual and other brand guidelines. Belocal can revoke a franchisee's permission to use any online presence at any time. This means that non-compliance with social media policies could lead to a breach of contract and potential loss of the franchise.