What business does The N2 Company, an affiliate of Belocal, operate?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
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- A. Franchisor's affiliate, The N2 Company ("N2 Co."), operates a business that sells marketing services; creates and sells print and digital advertising; and owns and publishes magazines, newsletters, and/or directories ("publications") for the residents and visitors of neighborhoods, cities, towns, villages, and other residential communities ("Communities") and for members of specific commercial or professional industries or groups and specific retail or special interest groups ("Industry Groups").
- B. Franchisor has the right to use and license the use of a system ("System") for the establishment and operation of franchised businesses that sell print advertising to businesses that wish to advertise in one or more print publications; that facilitate the publishing of publications; that sell digital advertising services; that organize local events; that solicit and compile content for the publications; and that develop relationships among residents of Communities and members of Industry Groups, all under the Marks (as defined below) ("Franchised Business").
Source: Item 22 — CONTRACTS (FDD page 71)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, The N2 Company ("N2 Co."), an affiliate of Belocal, engages in several business activities. Specifically, N2 Co. sells marketing services, creates and sells both print and digital advertising, and owns and publishes magazines, newsletters, and directories. These publications target residents and visitors of residential communities, as well as members of specific commercial, professional, retail, or special interest groups.
This multifaceted approach indicates that Belocal franchisees benefit from the expertise and resources of an established affiliate in the marketing and advertising sector. The N2 Company's involvement extends to both traditional print media and contemporary digital platforms, allowing franchisees to offer a comprehensive suite of advertising solutions to their clients. This support structure can be particularly valuable for franchisees who may not have extensive prior experience in the publishing or advertising industries.
Furthermore, the FDD mentions that N2 Co. also owns and operates a business selling digital marketing goods and services called "Hyport Digital." Belocal franchisees have the opportunity, but not the obligation, to solicit leads and facilitate client relationships with Hyport Digital as part of their franchised business. This provides an additional avenue for revenue generation and service diversification for Belocal franchisees, enhancing the overall value proposition of the franchise.