What was the average commission for the bottom 10% of Belocal franchisees for Publication 2 in year two?
Belocal Franchise · 2025 FDDAnswer from 2025 FDD Document
| Yearly | One | Two | Three | Four |
|---|---|---|---|---|
| Commission | Publication 1 | Publications 2 | Publications 3 | Publications 4 |
| Avg. for | $132,850.00 | $188,023.00 | $65,425.00 | $253,056.00 |
| Top 10% | ||||
| Median for | $118,903.00 | $188,023.00 | $65,425.00 | $253,056.00 |
| Top 10% | ||||
| High/Low in | $198,956.00/ | $188,023.00/ | $65,425.00/ | $253,056.00/ |
| $102,524.00 | $188,023.00 | $65,425.00 | $253,056.00 | |
| Top 10% | ||||
| Avg. for | $9,239.00 | $99,395.00 | $65,425.00 | $253,056.00 |
| Bottom 10% | ||||
| Median for | $7,197.00 | $99,395.00 | $65,425.00 | $253,056.00 |
| Bottom 10% | ||||
| High/Low in | $19,067.00/ | $99,395.00/ | $65,425.00/ | $253,056.00/ |
| -$1,953.00 | $99,395.00 | $65,425.00 | $253,056.00 | |
| Bottom 10% | ||||
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 55–59)
What This Means (2025 FDD)
According to Belocal's 2025 Franchise Disclosure Document, the average yearly commission for the bottom 10% of franchisees managing Publication 2 is $99,395.00. This figure represents the average commission earned by those franchisees who manage two publications and fall within the lowest-performing 10% of the reporting group. It's important to note that this is an average, and individual franchisee performance within this group can vary, as indicated by the high and low range.
Prospective Belocal franchisees should consider this information as a benchmark for potential earnings when managing two publications. However, it is crucial to understand the factors that contribute to being in the bottom 10%, such as market conditions, management skills, and local competition. The FDD also indicates that the median commission for this group is $99,395.00, with a high of $99,395.00 and a low of $99,395.00, suggesting that all franchisees in the bottom 10% earned the same amount.
It is essential for potential franchisees to conduct their own due diligence and not rely solely on this financial performance representation. Belocal encourages consulting with financial, business, legal, and tax advisors to assess the franchise opportunity thoroughly. Understanding the expenses detailed in Item 6 of the FDD, such as Royalty Fees and Publication Expenses, is also crucial for projecting potential net profits. Furthermore, the FDD explicitly states that there is no assurance that a franchisee will achieve the same level of sales or commissions.