Does Beggars Pizza use in-house marketing personnel for advertising?

According to Beggars Pizza's 2025 Franchise Disclosure Document, Beggars Pizza utilizes both third-party advertising agencies and in-house marketing personnel for its advertising efforts. This means that franchisees benefit from a blend of external expertise and internal oversight in the development and execution of marketing campaigns.

The Brand Fund, which franchisees contribute to with a weekly fee of 1% of gross sales, is used to cover the costs associated with these advertising and marketing programs. These costs include employing advertising agencies and in-house marketing personnel, as well as creating various promotional materials and campaigns across different media channels.

During the most recent fiscal year, 57% of the Brand Fund expenditures were allocated to media placement, team sponsorships, and donations, while 33% was spent on production, and 10% covered administrative and related expenses. This breakdown gives prospective franchisees an idea of how their contributions to the Brand Fund are used to support the Beggars Pizza brand.