What standards and requirements must all Beggars Pizza advertising and promotion conform to?
Beggars_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
All advertising and promotion including any design, advertisement, sign, or any form of publicity must be in the media channel and of a type and format as we may approve including television, print media (including yellow pages), radio, and local promotional events. All advertising and promotion must be conducted in a dignified manner, and conform to the standards and requirements we specify. You must not use any advertising or promotional plans or materials until you have received our written approval. (Franchise Agreement, Section 12.6.) You must submit to us for our prior approval samples of all advertising and promotional plans and materials for any print, broadcast, cable, electronic, computer, or other media (including the Internet) that you wish to use that we have not prepared or previously approved within the preceding six months. You must not use these plans or materials until they have been approved in writing by us. We will be deemed to have disapproved them if you do not receive written notice of approval from us within 15 days of the date of our receipt of these samples or materials. (Franchise Agreement, Section 12.7.) You must participate in all promotional programs we develop for the System including the issuance and acceptance of gift cards, loyalty cards, gift certificates, and coupons.
We may periodically make available to you approved advertising and promotional materials including merchandising materials, point-of-purchase materials, and materials for special promotions at your expense. (Franchise Agreement, Section 12.6.)
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 19–26)
What This Means (2025 FDD)
According to the 2025 Beggars Pizza Franchise Disclosure Document, all advertising and promotion, including designs, advertisements, signs, or any form of publicity, must adhere to specific standards. The advertising must be in a media channel and of a type and format approved by Beggars Pizza, which may include television, print media (including yellow pages), radio, and local promotional events. All advertising and promotion must be conducted in a dignified manner and conform to the standards and requirements specified by Beggars Pizza.
A prospective Beggars Pizza franchisee must obtain written approval from Beggars Pizza before using any advertising or promotional plans or materials. Franchisees need to submit samples of all advertising and promotional plans and materials for any print, broadcast, cable, electronic, computer, or other media (including the Internet) that they wish to use that Beggars Pizza has not prepared or previously approved within the preceding six months. If written notice of approval is not received within 15 days of Beggars Pizza's receipt of the samples or materials, the plans or materials will be deemed disapproved. Franchisees are also required to participate in all promotional programs developed for the Beggars Pizza system, including the issuance and acceptance of gift cards, loyalty cards, gift certificates, and coupons.
Beggars Pizza may periodically provide approved advertising and promotional materials, such as merchandising and point-of-purchase materials, and materials for special promotions, at the franchisee's expense. This ensures that all advertising aligns with the brand's standards and marketing strategies. Franchisees must also participate in any online, electronic, or centralized ordering programs that Beggars Pizza develops, which may include purchasing special hardware, software, fixtures, or equipment at the franchisee's expense. This comprehensive oversight allows Beggars Pizza to maintain brand consistency and quality across all franchise locations.