What rights does the Beggars Pizza franchisor have if the franchisee infringes on the Proprietary Marks?

According to the 2025 Beggars Pizza Franchise Disclosure Document, if a franchisee engages in unauthorized use of the Proprietary Marks, it constitutes an infringement of the Trademark Owner's rights. This infringement entitles Beggars Pizza to exercise all of its rights under the Franchise Agreement. Additionally, Beggars Pizza can pursue all rights available at law or in equity.

This means that Beggars Pizza has several avenues for recourse if a franchisee misuses its trademarks. They can enforce the terms of the franchise agreement, which likely includes provisions for penalties, required corrective actions, or even termination of the agreement. Furthermore, Beggars Pizza can pursue legal action to seek damages or injunctive relief to stop the infringing activity.

For a prospective Beggars Pizza franchisee, this underscores the importance of strictly adhering to the brand's guidelines for using its Proprietary Marks. Unauthorized use can lead to significant legal and financial repercussions, as well as potential damage to the franchisee's relationship with Beggars Pizza. Franchisees should ensure they fully understand the permitted uses of the marks and seek clarification from Beggars Pizza if they have any doubts.

This is a fairly standard clause in franchise agreements. Franchisors must protect their trademarks, as they represent the brand's reputation and goodwill. Allowing franchisees to misuse the marks could dilute the brand and create confusion in the marketplace, harming the entire franchise system.