What is the registration number for the 'WE LAY IT ON THICK!' mark owned by Beggars Pizza?

According to Beggars Pizza's 2025 Franchise Disclosure Document, the trademark 'WE LAY IT ON THICK!' has the registration number 2,944,010. The registration was initially filed on April 26, 2005, and subsequently renewed on April 29, 2015. Beggars Pizza owns all rights, title, and interest in this registered mark with the U.S. Patent and Trademark Office.

For a prospective franchisee, this registration number confirms that Beggars Pizza has taken the necessary legal steps to protect its brand identity. This protection extends to the specific phrase 'WE LAY IT ON THICK!', preventing other businesses, particularly pizza restaurants, from using a similar slogan that could confuse customers or infringe on Beggars Pizza's brand recognition. The renewal dates indicate that Beggars Pizza actively maintains its trademark rights, which is a positive sign for franchisees as it demonstrates a commitment to safeguarding the brand's intellectual property.

It is important for franchisees to use the trademark correctly and in accordance with Beggars Pizza's guidelines, as outlined elsewhere in the FDD. Unauthorized use of the trademark could potentially lead to legal issues and jeopardize the franchisee's rights to operate under the Beggars Pizza brand. Franchisees should also promptly notify Beggars Pizza of any suspected unauthorized use of the Proprietary Marks, any challenge to the validity of the Proprietary Marks, or any challenge to their ownership. Beggars Pizza has the sole right to direct and control any administrative proceeding or litigation involving the Proprietary Marks including any settlement.