For what purpose can a franchisee use the Proprietary Marks of Beggars Pizza?
Beggars_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
You may use the Proprietary Marks only for the purpose of operating and advertising the Restaurant in accordance with our standards. You may not use the Proprietary Marks in your corporate name, and every use of the "Beggars" or "Beggars Pizza®" mark as a service mark, trade name, or other identifier of the Restaurant must be in conjunction with the suffix or other words or phrases more specifically identifying the Restaurant in the exact format that we prescribe. You must comply with our requirements and all requirements imposed by the jurisdiction in which you operate the Restaurant concerning fictitious name usage.
You may not display or use any of the Proprietary Marks in connection with any advertising or promotional materials that we have not previously approved for use. You must identify yourself as the owner of the Restaurant and as a System franchisee in conjunction with any use of the Proprietary Marks (including uses on invoices, order forms, receipts, and contracts). You must display a notice reflecting such information in the content and form at such conspicuous locations on the premises of the Restaurant, any delivery vehicle, or electronic media as we designate in writing. You will not use the Proprietary Marks to incur any obligation or indebtedness on our behalf.
Source: Item 13 — TRADEMARKS (FDD pages 28–30)
What This Means (2025 FDD)
According to Beggars Pizza's 2025 Franchise Disclosure Document, a franchisee may use the Proprietary Marks for operating and advertising their restaurant, provided it aligns with Beggars Pizza's standards. The franchisee cannot use these marks in their corporate name. When using "Beggars" or "Beggars Pizza®" as a service mark, trade name, or identifier, it must be used with a suffix or other words that specifically identify the restaurant in the format Beggars Pizza prescribes. Franchisees must also adhere to all fictitious name usage requirements in their jurisdiction.
Beggars Pizza requires that franchisees only use advertising and promotional materials that Beggars Pizza has previously approved. Franchisees must identify themselves as the owner of the restaurant and a Beggars Pizza franchisee on all invoices, order forms, receipts, and contracts. This information must also be displayed conspicuously on the restaurant premises, delivery vehicles, and electronic media as designated by Beggars Pizza. Franchisees are prohibited from using the Proprietary Marks to incur any obligation or debt on behalf of Beggars Pizza.
These regulations ensure brand consistency and protect Beggars Pizza's trademarks. Franchisees must be vigilant in reporting any suspected unauthorized use or challenges to the validity of the Proprietary Marks. Beggars Pizza retains the sole right to manage any legal proceedings related to the Proprietary Marks, including settlements. While Beggars Pizza has the right to take action against infringements, it is not obligated to do so. Franchisees must also be prepared to use new, modified, or replacement marks if Beggars Pizza requires it, potentially including operating under a different trade name at the franchisee's expense.