For what purpose can the Beggars Pizza franchisee use the licensed data?

• 8.2 Franchisee's Use of the Proprietary Marks. With respect to Franchisee's use of the Proprietary Marks:
• 8.2.1 Franchisee must use only the Proprietary Marks designated by Franchisor, and must use them only in the manner authorized and permitted by Franchisor;
• 8.2.2 Franchisee must use the Proprietary Marks only for the operation of the Restaurant and only at the Approved Location, or in advertising for the Restaurant conducted at or from the Approved Location;
• 8.2.3 Unless otherwise authorized or required by Franchisor, Franchisee must operate and advertise the Restaurant only under the name "Beggars Pizza®" and must use all Proprietary Marks without prefix or suffix. Franchisee will not use the Proprietary Marks as part of its corporate or other legal name;
• 8.2.4 During the term of the Agreement, Franchisee must identify itself as the owner of the Restaurant in the manner required by Franchisor in conjunction with any use of the Proprietary Marks including, without limitation, on invoices, order forms, receipts, business stationery, and contracts with all third parties or entities. Franchisee must display notices to that effect in such content and form at such conspicuous locations as Franchisor designates in writing;
• 8.2.5 Franchisee's right to use the Proprietary Marks is limited to such uses as are authorized under the Agreement, and any unauthorized use thereof will constitute an infringement of the Trademark Owner's rights and will entitle Franchisor to exercise all of its rights under the Agreement in addition to all rights available at law or in equity;

Source: Item 22 — CONTRACTS (FDD page 39)