What media channels are acceptable for Beggars Pizza advertising and promotion?
Beggars_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
All advertising and promotion including any design, advertisement, sign, or any form of publicity must be in the media channel and of a type and format as we may approve including television, print media (including yellow pages), radio, and local promotional events. All advertising and promotion must be conducted in a dignified manner, and conform to the standards and requirements we specify. You must not use any advertising or promotional plans or materials until you have received our written approval. (Franchise Agreement, Section 12.6.) You must submit to us for our prior approval samples of all advertising and promotional plans and materials for any print, broadcast, cable, electronic, computer, or other media (including the Internet) that you wish to use that we have not prepared or previously approved within the preceding six months. You must not use these plans or materials until they have been approved in writing by us. We will be deemed to have disapproved them if you do not receive written notice of approval from us within 15 days of the date of our receipt of these samples or materials. (Franchise Agreement, Section 12.7.) You must participate in all promotional programs we develop for the System including the issuance and acceptance of gift cards, loyalty cards, gift certificates, and coupons.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 19–26)
What This Means (2025 FDD)
According to the 2025 Beggars Pizza Franchise Disclosure Document, all advertising and promotion, including designs, advertisements, signs, or any form of publicity, must be in a media channel and of a type and format approved by Beggars Pizza. Acceptable channels include television, print media (including yellow pages), radio, and local promotional events. All advertising and promotion must be conducted in a dignified manner and conform to Beggars Pizza's specified standards and requirements. Franchisees must obtain written approval from Beggars Pizza before using any advertising or promotional plans or materials.
Franchisees must submit samples of all advertising and promotional plans and materials for any print, broadcast, cable, electronic, computer, or other media (including the Internet) that they wish to use that Beggars Pizza has not prepared or previously approved within the preceding six months. These plans or materials cannot be used until they have been approved in writing by Beggars Pizza. If written notice of approval is not received within 15 days of Beggars Pizza's receipt of the samples or materials, the plans or materials will be deemed disapproved. Franchisees must participate in all promotional programs developed by Beggars Pizza, including the issuance and acceptance of gift cards, loyalty cards, gift certificates, and coupons.
Beggars Pizza or its affiliates direct all advertising, marketing, and promotional programs and have sole discretion over all aspects of those programs, including the concepts, materials, and media used, as well as their placement and allocation. The Brand Fund, which franchisees contribute to, is used exclusively to meet the costs of maintaining, administering, directing, conducting, and preparing advertising, marketing, public relations, and/or promotional programs and materials. These activities include radio, television, print, and Internet-based advertising campaigns, utilizing social and business networking media sites, developing and maintaining webpages, creating promotional materials, market research, sponsorships, website design and maintenance, public relations, mystery shoppers, celebrity endorsements, trade shows, search engine optimization, employing advertising agencies, purchasing promotional items, menu development, and developing posters, banners, and signs.