When was the 'BEGGARS PIZZA' mark initially registered for Beggars Pizza?

According to Beggars Pizza's 2025 Franchise Disclosure Document, the 'BEGGARS PIZZA' mark was initially registered on April 7, 1998, under registration number 2,148,774. This registration was later renewed on January 3, 2018. The FDD also indicates that Beggars Pizza owns all rights, title, and interest in its proprietary marks, which are registered with the U.S. Patent and Trademark Office (USPTO).

In addition to the initial registration, the 'BEGGARS PIZZA' mark has another registration under number 3,037,589, dated January 3, 2006, and renewed on March 1, 2016. This indicates that Beggars Pizza has taken steps to protect its brand through multiple registrations and renewals, which is a common practice for established franchise systems to maintain and reinforce their trademark rights.

For a prospective franchisee, this information is relevant because it confirms that Beggars Pizza has taken legal measures to protect its brand identity. Franchisees are granted the right to use these trademarks as part of their franchise agreement, and Beggars Pizza is responsible for defending these marks against infringement. This protection helps maintain brand consistency and prevents unauthorized use of the Beggars Pizza name and logo, which is crucial for maintaining customer recognition and trust.

However, the FDD also notes that an unrelated third party owns the URL www.beggars.com, while Beggars Pizza's primary website is www.beggarspizza.com. This could potentially lead to some confusion among customers, and franchisees should be aware of this distinction when directing customers to the online platform. It is important for franchisees to adhere to Beggars Pizza's guidelines on trademark usage to avoid any misuse or infringement, as outlined in the franchise agreement and manuals.